Trade guide
Carpet Cleaning Business
One van. One wand. A machine payment that either fits in the truck or fits on your credit card.
The numbers that matter
$35โ$60 per room. $125โ$175 minimum. $2,600 to start portable.
The per-room price is not the decision. The machine is. A portable keeps you at $2,600 and a truckmount puts $340 a month on your books before a single phone call.
The big shops left and nobody told you
Carpet keeps losing floor space to vinyl plank and tile, year after year.
What's left is being cleaned by one person with one van, more and more of the time.
That is not the disaster it sounds like.
The outfit you're bidding against on a Tuesday afternoon is usually a guy with a portable and no payroll, not a franchise with a dispatcher. But the homes with wall-to-wall carpet skew older, and the new subdivisions on the edge of town are a thinner market than they look on a map.
Operators who last add tile and grout, upholstery and area rugs. Operators who only clean carpet get squeezed a little more every year.
Rates at a glance
| Job | Time | Typical price |
|---|---|---|
| Per room, up to ~250 sq ft | 20โ30 min | $35โ$60 |
| Hallway | 8โ12 min | $18โ$28 |
| Stairs, per step | 1โ2 min | $2.50โ$4 |
| 3-bedroom house, 5 areas | 2โ3 hr | $210โ$320 |
| Pet treatment, per area | +10 min | $25โ$45 |
| Sofa, 3-cushion | 35โ50 min | $95โ$160 |
| Tile and grout, per sq ft | โ | $0.85โ$1.75 |
| Commercial glue-down, per sq ft | โ | $0.18โ$0.35 |
The room-count trap and how to price a house sight unseen is in the pricing guide.
What a 5-area house actually pays โ Toledo, OH
Three bedrooms, a living room and a hallway. He quotes $265. Two hours forty minutes door to door, including twenty minutes hauling the portable up an outside staircase.
Chemistry and water $11. Gas $7. That's $92 an hour to him before tax and before the machine reserve.
She asks on the phone what it costs per room. He does not answer with $53. He says: "Rooms run $35 to $60 depending on soil and furniture, and my minimum for the visit is $150 โ I'll give you the firm number when I see the floors."
The machine is the whole decision
A used portable extractor is $1,200 to $3,500 and it cleans a three-bedroom house perfectly well.
A truckmount is $12,000 used, $28,000 and up new, and it dries carpet in hours instead of most of a day.
Here is the part nobody says out loud: the truckmount does not get you more residential customers.
It gets you commercial accounts, property managers and water-damage calls โ work that needs speed and cares that the carpet is walkable by morning. If you have not signed any of that yet, the truckmount is a $340 monthly payment attached to hope.
Buy the portable. Sign three commercial accounts. Then buy the truckmount out of what they pay you.
What you actually need to start
- A used portable extractor with at least 100 psi and a two-stage vac motor.
- A wand, 50 feet of solution and vacuum hose, and an upholstery tool.
- Pre-spray, a neutralizing rinse, and a spotter โ three products, not fifteen.
- Two air movers, so you can promise a dry time and mean it.
- General liability insurance before job one โ you are pouring hot water on someone's floor.
- A city business license, and a sales tax permit if your state taxes cleaning services.
- A written minimum you say out loud on every call.
The room count is where the money leaks. A "room" is up to about 250 square feet, and a great room with an attached dining area is two rooms, not one. Put that sentence in your invoice and on the phone, or you will clean 430 square feet for $48 and blame yourself for being slow.
Portable vs truckmount, one year โ Boise, ID
Used portable: $2,400 once. Year one she cleaned 118 jobs at an average ticket of $228 โ $26,904 gross, working four days a week.
The truckmount she nearly bought: $18,500 financed at $347 a month, plus roughly $1,900 a year in fuel and service. $6,064 out the door in year one, against zero commercial accounts signed.
She bought the portable and signed two apartment complexes in month seven. The truckmount showed up in year three, paid for by the complexes.
Do this before your next quote
Write your minimum on a sticky note and put it on the dash.
Then call the last three customers who asked "how much per room?" and quote them the way it's written in the Toledo example above.
How many rooms have you cleaned this year that you never counted?
Common questions
How much should I charge to clean a room of carpet?
$35 to $60 per room, counting a room as up to about 250 square feet. Set a visit minimum of $125 to $175 so a two-room job still covers your drive and setup. Stairs go separately at $2.50 to $4 a step.
Portable or truckmount for starting a carpet cleaning business?
Portable, unless you already have commercial accounts signed. A used portable is $1,200 to $3,500 and cleans houses fine. A truckmount is $12,000 used and buys you speed and dry time โ which residential customers rarely pay extra for and commercial ones do.
How long does it take to clean carpet in a 3-bedroom house?
Two to three hours door to door with a portable. The extraction itself is often under 75 minutes; the rest is hauling, pre-spray, furniture and packing up. Pet treatment adds 30 to 60 minutes.
Do you need a license to clean carpets?
Most states require no trade license, but almost every city requires a general business license, and several states tax cleaning services so you need a sales tax permit. IICRC certification is voluntary, not a license. Confirm with your state revenue department and city clerk.
Is carpet cleaning still a good business?
Carpet keeps losing ground to hard flooring, and the work is concentrating into smaller solo shops. Fewer large competitors, smaller carpeted market. Add tile and grout, upholstery and area rugs and it holds up; clean only carpet and it gets thinner every year.
How much does it cost to start a carpet cleaning business?
Roughly $2,600 to $5,500 portable โ machine, wand, hoses, chemistry, air movers and insurance โ assuming you own the van. Truckmount takes the same startup past $15,000. Insurance runs about $600 to $1,200 a year solo. See the startup paperwork guide.
Ranges here are compiled public ranges for solo residential carpet cleaning operators as of August 2026 โ a starting point, not a quote or survey result.